Time Inc. Powder: Creative Direction, Responsive Design
Creative Direction, branding and digital design for start up beauty project POWDER for Time Inc. Powder is an impartial beauty recommendation site that uses algorithms to create personalised recommendations to users based on information and preferences they submit to the site. The project is designed to be a mobile-first experience but also works as a responsive site across all platforms and devices. I was responsible for delivering and overseeing all creative aspects of the site from the initial branding, logo, and look and feel, to the UI of the responsive site, sourcing imagery for the articles and directing photography of the still life product shots.
